Small businesses have been facing both unique challenges and amazing opportunities in recent years. Knowing how to invest in the right team members has become paramount to success.
As a small business owner, you have a big-picture vision for your company, but sometimes, it can be hard to turn that vision into reality on your own.
That’s where consultants come in.
By contracting consultants, you gain access to the expertise and resources you need to grow your business without the added overhead of hiring full-time employees.
Consultants can provide a range of services, from developing comprehensive marketing plans to creating and executing strategies for growth.
Plus, with the ability to work remotely, businesses now can contract the best talent no matter where they’re located. Investing in the right consultants can be a game-changer for your small business’s growth.
These 2 roles in particular can make all the difference:
THE INTEGRATOR
An integrator is a key player in the success of a small business. They are the person responsible for turning your vision into a reality.
This is someone who can take your vision and turn it into an actionable plan. They will work with you to create a roadmap and then execute that plan by coordinating with your team and making sure everyone is on the same page. They are responsible for everything running smoothly and that your business is achieving its goals. Consider them your second in command.
One of the main tasks of an integrator is to ensure that everyone is accountable for their work. They will see to deadlines being met, projects being completed on time, and that everyone is pulling their weight.
They will also work with your team to identify any potential roadblocks or issues and help find solutions to keep everything on track.
In addition, an integrator can help streamline your operations and make your business more efficient.
They can identify areas where you may be wasting time or resources and come up with solutions to optimize your processes. This can lead to cost savings and increased productivity.
Overall, an integrator is a critical component of any small business team. They bring structure, accountability, and efficiency to your business, allowing you to focus on what you do best.
THE FRACTIONAL CMO (Chief Marketing Officer)
Hiring a fractional CMO can be a BIG game-changer for your business. This is a cost-effective way for small businesses to gain access to high-level marketing strategy and execution without having to invest in the overhead of bringing on a full-time member in an executive position.
A consultant in this role can help you develop a comprehensive marketing plan, oversee its execution, and analyze the results to ensure that your marketing is working effectively.
With both an Integrator and fractional CMO on board, you can achieve your goals and free up your time to focus on what you do best: running your business.
If you’re interested in learning more about how I can help you grow your small business by taking some of these tasks off your plate, connect with me HERE for an initial consultation.
As a business consultant, I offer tailor-made services that fit your unique circumstances, and I’d be happy to help you achieve your short and long-term goals.
~Simona