You’ve heard me talk a lot about Facebook Ads lately and that is because they are important to promote your coaching or online business.

But while they are extremely effective to fill up your list with qualified leads, they are just one (1) tool in your marketing tool box. They are the entry way into your sales funnel.

Yes, you heard me correctly in order to successfully grow your business you need many more and most importantly you need to be able to connect the dots between all of them.

Just think about what happens once you have generated those leads with your Facebook Ads. Then you need to follow up, warm them up and ultimately convert them into sales.

How do you do that?

Here is the deal, if you want to stand out among the sea of online entrepreneurs it takes a

SMART BUSINESS STRATEGY

coupled with a comprehensive marketing plan ready to go.

Now I hear what you’re thinking and I totally get it. All you want to do is coach and serve your clients but let’s face it without a solid strategy you are just throwing things against the wall in hopes that one of them might stick,… eventually.

But what if nothing sticks?

I know how frustrating this can be because I’ve been there. That’s why I sought out mentors that are light years ahead of me and the first thing we’ve done is come up with a solid business strategy that is specifically tailored to my business.

I want the same thing for you, especially if you’ve been struggling for a while. You see, having a solid strategy in place keeps you focused, grounded and steadily moving in the direction of your goal.  A comprehensive marketing plan goes hand in hand with that. Because if you are not marketing your business

How can your ideal clients find out about you?

And if they are not finding out about you, how can you have sales conversations?

And without sales conversations and actual sales you have no business.

It’s logical, right? Would you agree?

So if you are wondering WHY you are not getting the results you’d like to get, chances are you are in need of a business strategy and an action plan. Just think about how much more joyful it would be to work on your business rather than spinning your wheels struggling every single week.

Picture this, with your business strategy in place you know every single day which marketing activities you are going to work on because they are all geared towards a core goal.

What does this look like?

For instance if your goal is to get people to come on a call with you, your business strategy could be to host webinars regularly that teach about a topic your audience struggles with.

To market your webinar you might want to use a variety of tools among them:

  1. Facebook Ads
  2. Social Media Postings
  3. Engagement in groups
  4. A strong email sequence leading up to your webinar
  5. An urgency building email sequence for your post webinar phase
  6. Blog posts tied to the topic of your webinar
  7. You might want to automate your webinar and run it multiple times
  8. Live streaming on Facebook and Periscope

The list goes on,…

But here is the thing, you have to use these tools in a way so that they are seamlessly connecting the dots knowing what to do when.

This way confusion goes away, clarity sets in, you are laser focused on your goal and you just keep perfecting it. It’s like a formula that you follow over and over again…

Rinse and repeat!

Much love,

Simona

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