As an entrepreneur it is crucial to make the best use of all the touch points where you can interact with your potential customers and clients. Your Facebook cover image is no exception.
Surely you have chosen a great picture of you and the name of your business is prominently displayed so when somebody lands on your official page they immediately know what it is you do and what they can expect to get from you.
How would you feel if you could learn to leverage your cover image to gain subscribers to your list? I’d imagine that is a
“Heck YES, I am in!”
Today let me show you how you can do just that in 5 easy steps. But first here is why this is important. Just think about this for a moment: Who is in charge on Facebook?It’s not your or me, it is Facebook of course. Have you ever viewed the stats of how many people are seeing your posts and commenting on them? Frustrating, I know. Trust me I feel your pain.
Facebook controls what it pushes out into the news feed and this is based on its rules and regulations to provide the best possible experience for its users. So even though you have worked very hard on building a following, only a select few actually get to see what it is you are posting.
There is obviously more to it but in short here are some of the things you want to be mindful of when you post.
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Don’t be overly promotional. People go onto the platform to be social and not to be sold to. Facebook knows that and it filters these posts out.
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If your post gets organic likes Facebook will open it up so more of your followers can see it in their news feed. Meaning you got to find stuff to talk about that resonates with your core audience and you get rewarded.
Because of these ever changing rules and regulations your aim is to bring your Facebook followers over to your list which is where YOU are in charge.
And this is where you can leverage your cover image. Here are the exact steps how to leverage your Facebook Cover image to gain subscribers for your list.
STEP 1: Make sure your cover has an engaging image of yourself if you are the face of your brand or else feature a beauty shot of your product or service.
STEP 2: Communicate clearly what you are all about so your prospects immediately know what they can expect from you.
STEP 3: Create an irresistible freebie you know your followers will want to get their hands on.
STEP 4: Add an attention grabbing call to action.
STEP 5: Create an engaging post in the “description” field and make sure the link to download your free giveaway is immediately visible. You want to make it as easy and convenient as possible for your followers to grab it.
Try it out and let me know how it is working for you. Always be mindful of all the touch points you have to connect with your audience and ensure that you leverage them the best way possible so your prospects take the desired action.
Here is to your success!
Much love,
Simona