Your success in business is determined in part by how efficient your message reaches those who intend to buy from you.
Think about it: This is your first point of contact with a prospect, the ice-breaker, the gate-opener if you will. Everything starts from here and just like when you bring home your new boyfriend to meet the parents you want to make a good first impression.
That’s why you must learn how to write copy that sells.
But first position yourself as an authority in your field. That way you have some built-in credibility right off the bat.
Here are a number of ways how to do this:
- Highlight your professional background
- Become an author
- Get interviewed by others who have a large following
- Start your own podcast
- Get speaking engagements
- Start a blog
There are 3 main reasons why your message falls flat:
TALKING TO THE WRONG PEOPLE
This is a big one, and really the starting point for all the marketing you will ever do for your business. You MUST be very clear about WHO your people are, WHAT their most pressing problems are and how your product or service can solve it.
You would not be selling ice to eskimos, right? If you are spending time seeking out the wrong people, all your efforts will be in vain. So, make sure you got this piece covered.
RAMBLING
Not finding the right words to connect with your people and going around in circles. Remember the attention span is now down to 3 seconds whether that is in online or offline advertising (studies have shown this time and again), so you have to be quick to grab their attention. For that your message has to be CONCISE, EASY TO UNDERSTAND, MEMORABLE and it has to have an emotional HOOK, that will prompt a person to take action.
NOT COMING OFF AS CONFIDENT
People buy confidence and if you cannot stand confidently behind your message it’s over. Just think about it for a moment. Would you buy from somebody who you think lacks confidence? How are they going to deliver on their promise? Right, that’s the first question that comes to mind and then it’s a no.
To be confident you have to get clear on your core skills, what are you really good at. You must know what you do best and how can you can package that up as an offering. Too often people tell me that they feel like a fraud when selling their services and it’s because they cannot confidently stand behind their skills.
Here is the deal: At this point you have a solid set of core skills that you’ve acquired throughout the course of your professional and personal life. And the truth is you do not have to know everything, but you got to be at least a few steps ahead of your prospects. So, take a look at your core skills and then craft an offer around that.
Never again will you feel like a fraud, instead you’ll ooze confidence and remember
PEOPLE BUY CONFIDENCE.
Want to learn more about how to create a message that sells?
Simona Ksoll is a brand marketing strategist and business mentor positioning coaches and entrepreneurs to stand out in a crowded marketplace. Follow her on Facebook and LinkedIn and join her private Facebook Community.